Adan Lerma - Blog: Art Marketing Commentary on FineArtViews Newsletter, December 31, 2007 - Re: Google Site Rankings & Marketing Diversification

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Re: Google Site Rankings & Marketing Diversification

added note: Below is my commentary reply to Clint Watson's article on his FineArtsViews Newsletter of December 31, 2007 on the value of marketing diversification, and a caution on over-relying on one's site rankings.

Clint provides an opportunity for anyone to respond to his art related articles and possibly have their response and sample of their artwork posted on his nationally sent newsletter.

This is my second contribution in the FineArtsViews Newsletter regarding marketing. My first response pertained more to diversifying away from just SEO (search engine optimization) and learning about rss feeds.

Both my responses are very much so from a layman-learner's perspective, mine. :-)

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Google Alone is Not Marketing, Revisited

Adan Lerma Wrote:

Clint,

I'll have to agree with both the necessity of diversity and that Google alone is not marketing.

Starting with diversity, it's slightly ironic that, generally, us artists are told and prodded and coaxed to not diversify, to specialize in a way that brands us to the viewers'/buyers' eyes.

Yet, in regard to marketing, if we market as we would create art, we unbrand ourselves so to speak, from the general long tail of the art-population.

In this respect, it seems any marketing done "alone", whether Google, print ads, blogs, community involvement, showings in galleries and competitions, is not as effective as diversifying.

I'd like to add two things.

One, I've recently added and am experimenting with Google ads and with advertising my own ads through their network. Though this is different from the type of dependence your article was concerned with, over-relying on Google rankings of one's website - I wanted to add that advertising one's art and site, then over-depending on results from only doing that, is similarly less effective than a diversified reach.

And like your precaution that one's website's rankings can change, rising and falling then re-rising again, I'm learning that ads reaching out to the art world and general public can often have the same sudden "drop off" then resurgence.

Like a balanced diet of fruits, veggies, grains, nuts, proteins, and other essential foods, it seems depending on just one marketing food may be detrimental to your economic & artistic health.

In the same way, I find I sometimes need to "slurge" on a particular marketing food, especially when new and wanting to discover the different flavors it can produce.

Second, I wanted to call attention to your own greatly appreciated recent expansion/diversification of adding more links within your newsletter to neat useful stuff.

Though I remember reading your mailing about "inbound links" late last year, about this same time, I realize how much more I'm gaining re-reading it through this second time around.

The link took me to:
http://www.clintwatson.net/dataviewer.asp?page=Blog&keyvalue=126&subkeyvalue=410

Thank you for providing this link to "old" info I find so much new use for :-)

Thank you much,

Adan Lerma
www.adanlerma.com

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